360i Creates Coca-Cola And Kraft's Facebook Campaigns

Coca-Cola and Kraft Foods turned to digital agency 360i for help in creating interactive initiatives on Facebook.

Coca-Cola and Kraft Foods turned to digital agency 360i for help in creating interactive initiatives on Facebook.

The beverage giant brought its Coca-Cola Freestyle fountain dispenser, which offers customers more than 100 drink choices via a single unit, to Facebook.

This occurred through a partnership with 360i on Virtual Coca-Cola Freestyle, which allows fans to create virtual soft drinks by combining the available carbonated and non-carbonated offerings.

Virtual Coca-Cola Freestyle also displays the most popular drinks from users’ recipes, the latest creations, and a fan of the week.

The

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