30 Brands & Organizations We Thought Would Have More Facebook Fans


When we were selecting the 12 winning campaigns and organizations for our just-released Best & Worst of Facebook Marketing 2009 report, we came across dozens of Facebook Pages that made us think: “These guys should have more fans on Facebook.”

Below, we’ve collected 30 brands and organizations that should be highly engaging to the Facebook audience – like REI, Gillette, and Pabst –  and that have taken a solid first step in establishing their Facebook presence, but have yet to reach the upper echelons of Facebook Page reach.

How can Facebook marketers be getting the most out of their Facebook Pages? For starters, check out 10 Things All Businesses Should Do to Market More Effectively on Facebook. For those ready to take the Facebook marketing efforts to the next level, check out the following resources from Inside Facebook:

Here are the top 30 Facebook Pages that are off to a good start but we think have the potential to engage many more users on Facebook:

Page # Fans
1. Army National Guard 7,043
2. Butterfinger 8,323
3. Chevrolet 13,237
4. Dell 31,311
5. Denny’s 8,175
6. Dr. Phil 29,002
7. Ford Motor Company 32,621
8. GEICO 4,869
9. Gillette 14,441
10. GMC 11,142
11. Hardee’s 12,502
12. Hot Pockets 7,140
13. MGM Grand Las Vegas 13,470
14. Miracle Whip 6,070
15. Newsweek 6,715
16. Pabst Blue Ribbon 30,526
17. Propel 7,823
18. REI 14,724
19. Sheraton Hotels & Resorts 31,172
20. Staples 7,885
21. Tesla Roadster 5,536
22. Titleist 13,180
23. TurboTax 4,592
24. Twizzlers 11,520
25. Volvo 31,053
26. United Methodist Church 23,069
27. Wall Street Journal 15,179
28. Washington Post 23,756
29. Westin Hotels & Resorts 4,911
30. Zune 6,574

Are there more Facebook Pages you thought would have more fans too?

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Learn more about building your brand and growing your audience with our comprehensive guide to marketing on Facebook. The Facebook Marketing Bible is available at FacebookMarketingBible.com

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