3 Ways in Which the Electric Daisy Carnival Is All About Mobile Branding

Bud Light, 7Up and Snapchat are in the mix

The Electric Daisy Carnival is one of the biggest electronic dance music festivals of the summer, spanning three days and attracting hundreds of thousands of partiers.

It's also a breeding ground for cutting-edge advertising, and EDC and its marketing partner Live Nation have forged deals with a total of three major digital players to attract brands. And like so many initiatives nowadays, mobile is at the center of it all.  

Here's a quick rundown of what will be happening at the festival this weekend in Las Vegas:

1.

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