3 Ways for PR Applicants to Stand Out in a Crowded Field

Insights from Harrison Wise of Wise PR

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The communications industry has a turnover problem; it’s an established fact. But many small and mid-sized firms run into another challenge when trying to attracting the kind of talent needed to compete in an increasingly crowded marketplace.

Today we spoke to Harrison Wise, founder and CEO of New York’s Wise PR, about the problems his firm faces on the recruiting front — and what smart candidates can do to stand out.

As Wise tells it, “finding people isn’t hard,” but a troubling pattern emerges: “Most [applicants] are glorified interns, especially at the AE and SAE levels.”

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