3 Tips on Whether 'Branded Content' Is Right for Your Brand
Guest post by Andrew Grossman of Grady Britton.
This is a guest post by Andrew Grossman of Portland-based agency Grady Britton.
Ready for your feature article in Vogue? How about Vanity Fair, Wired, or The New Yorker?
Yes, mega-media network Condé Nast has entered the world of branded content. In late January, the publisher announced the launch of its own content studio, 23 Stories, which gives advertisers access to the editorial teams behind magazines such as GQ, Glamour, and Bon Apétit. For an undisclosed price, companies get to work directly with Condé Nast’s writers and creators to produce brand-driven articles, images and videos.
For
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