3 Tips for Breaking into Sports PR

Sunday’s Super Bowl was the most-watched event in the history of live television. After all the hype and chatter settles down, one fact remains: behind every team, brand, player and celebrity involved in the day’s events was a group of highly skilled (and well-paid) public relations experts.

In case you missed it, we recently spoke to three industry veterans who recounted their own experience and offered tips on how to score a great internship and launch a career in the big-stakes world of sports PR.

Here are three of the most important lessons we learned in the process.

1. Create a great portfolio

We all know that great PRs should also be great writers, but it’s easy to forget just how important one’s writing skills can be.