3 Steps for Small Businesses to Begin Advertising on Instagram

With advertising on Instagram quickly becoming more mainstream, the Facebook-owned photo- and video-sharing network wants to see small and midsized businesses get involved.

With advertising on Instagram quickly becoming more mainstream, the Facebook-owned photo- and video-sharing network wants to see small and midsized businesses get involved.

Instagram shared its best practices for SMBs looking to begin advertising on the network in an Instagram for Business blog post, in three steps:

  1. Create an account: Instagram recommends creating an Instagram account or linking an existing account on the network prior to launching ads, saying that while you can begin the process via a Facebook account, an Instagram account “gives you access to the full suite of ad tools—like comment moderation—and the community can learn more about your story by following your profile.”
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