Instagram shared its best practices for SMBs looking to begin advertising on the network in an Instagram for Business blog post, in three steps:
- Create an account: Instagram recommends creating an Instagram account or linking an existing account on the network prior to launching ads, saying that while you can begin the process via a Facebook account, an Instagram account “gives you access to the full suite of ad tools—like comment moderation—and the community can learn more about your story by following your profile.” Create or link an account here.
- Familiar with Facebook advertising? Good: Following Instagram’s integration into Facebook’s ad-buying tools, several Facebook advertising features are available for Instagram, including extensive ad-targeting capabilities and analytics. Creative elements, including photos and videos, can also be shared across both platforms. More information on custom creative is available here.
- Speaking of analytics … Facebook’s conversion pixel allows advertisers on Instagram to optimize ads for specific business objectives (such as boosting website clicks or online sales), as well as to track results and retarget the best potential customers. For more on the conversion pixel, click here.
Marketers: Have you explored advertising on Instagram yet?