3 Reasons Disney Would Buy Social Games Company Playdom
Reports are flying in this week that Disney is in late stage talks to buy Playdom for $600 million. The rumors are strongly confirmed by TechCrunch sources and seem to have some weight. What would Disney have to gain by acquiring a company like Playdom? A lot. Playdom touches 40,000,000 MAUs and produces great games like Wild Ones. The company has strong management in its ex-EA CEO John Pleasants and CFO Christa Quarles. I take a look at some of the reasons they would be interested.
Social Gaming = Additional Revenue
The obvious first reason is that every large company in the digital space has an eye on the rapidly growing social games industry.
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