3 Powerful Ways Augmented Reality Is Disrupting the Customer Journey

It will improve the buying experience

When Pokemon Go came out in 2016, the general public lost their damn minds. Within days of its release, the augmented reality-based game had millions of players from all age demographics going to great lengths to catch all the characters—some of them even getting hit by cars and falling off cliffs.

The merging of the physical and digital world is truly irresistible.

One of the reasons that Pokemon Go was such a huge success was that it actually used smartphone technology to get people to interact in the real world.

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