3 out of 4 users who claim Facebook Offers do so after hearing about it from a friend
Facebook says the majority of users who claim an Offer on the social network do so after seeing a story about it from a friend, not the original page post.
Specifically, of the 100 most popular Facebook Offers, three-fourths of the claims came from friends of people who shared the Offer, explained Facebook Vice President of Business and Marketing Partnerships David Fischer at DMA 2012. Because claiming an Offer generates a story in News Feed and Timeline, these promotions can quickly go viral and reach a broader audience than a company’s fans.
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