3 Key Lessons in Marketing From the Top Leaders at ClassPass, Bark and Peloton

During an Evolving E panel session, the executives shared what they've learned

Experimentation and authenticity: two key factors that leaders from Bark, Peloton and ClassPass use for their respective companies.

At the third annual Evolving E conference in New York City, held by GGV Capital and Max Ventures, Graham Stanton, co-founder of Peloton, Jay Livingston, CMO at Bark and Joanna Lord, CMO at ClassPass, came together at a panel to share their knowledge about what it takes to execute and run successful marketing campaigns.

Though the three leaders work in different fields, they each have learned from ups and downs, taking those lessons as they drive their businesses forward.

Experiment and test often

A problem many companies face when they first start out is going too big, too fast, Lord said.

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