Nestivity Presents The 25 Most Engaged Brands On Twitter
One of the most important guiding principles of Twitter, especially for brand community managers, is that follower count does not equate with engagement level.
A million Twitter followers does not an engaged brand make. In fact, more than 73% of tweets directed to the top retail brands on Twitter go unanswered.
To that end, social media startup Nestivity just released a list of the top 25 most engaged brands on Twitter, examining how they achieve that connection to fans and followers, and how other companies can follow their lead.
First, where does the data come from? The 30-day analysis, conducted by Evolve Capital, Inc.
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