When Pokemon Go became a viral sensation last month, people turned to Facebook and Instagram to talk about it.
In the newest installment of Adweek's ongoing monthly series that tracks the buzziest topics on Facebook and Instagram, the social network found that 231 million people engaged in 1.1 billion interactions that mentioned Pokemon Go on Facebook for the month of July. While the chatter about the video game was split evenly between men and women, more women posted content about Pokemon anime and its television show on both platforms.
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