21st Century Fox Buys Digital Ad Company

21st Century Fox logo G21st Century Fox has purchased TrueX Media for $200 million. TrueX — founded in 2007 as SocialVibe — is a digital advertising company which licenses its products to advertisers and media companies.

Some of TrueX’s clients include Microsoft, Visa, Apple, Disney, Coca-Cola, Kia, Kraft, Macys, Nestle, and Procter & Gamble.

“The connections between brands and consumers have continued to evolve within digital video environments, and True[x] is at the center of this vital area of innovation,” said James Murdoch, co-COO of 21st Century Fox, in a statement. “We’re thrilled at the opportunity to have true[x]’s talented team work with us as we set out together to create new experiences in what we believe is a very exciting time in digital video.”