21st Annual Webby Awards: BBDO New York Is the Webby Agency of the Year

This year’s ceremony will be hosted by comedian and actor Joel McHale from Cipriani New York May 15 at 7 p.m. ET

Headshot of David Cohen

The winners of the 21st Annual Webby Awards were announced Tuesday, and BBDO New York cleaned up, capturing the Webby Agency of the Year after winning six Webby Awards and Webby People’s Voice Awards.
The Webby Awards, presented by the International Academy of Digital Arts & Sciences, recognize “excellence on the internet,” and this year’s ceremony will be hosted by comedian and actor Joel McHale from Cipriani New York May 15 at 7 p.m. ET.
The event will be available for viewing on-demand at webbyawards.com the morning of Tuesday, May 16, featuring highlights and five-word Speeches from the night’s big winners.
Other strong candidates for Webby Agency of the Year were:

  • Droga5, five Webby Awards and four Webby nominations.
  • McCann New York, five Webby Awards and four Webby nominations.
  • R/GA, three Webby Awards and four Webby nominations.
  • Wieden+Kennedy, two Webby Awards and four Webby nominations.

Highlights from the list of winning campaigns include:

  • Meet Graham, Clemenger BBDO Melbourne, Integrated Campaign (Advertising, Media and PR)
  • Serena Williams’ Match Point, TBWA\Chiat\Day LA, Mobile Advertising (Advertising, Media and PR), Best Use of Native Advertising (Advertising, Media and PR)
  • Girls of Paradise, McCann Paris, Best Cause-Related Campaign (Advertising, Media and PR), Public Service and Activist Websites (Advertising, Media and PR)
  • Adios Amigo, Havas New York, Launch PR (Advertising, Media and PR), Brand Strategy (Advertising, Media and PR)
  • 25m2 Syria, POL, Best Cause Related Campaign, PR (Advertising, Media and PR)
  • Deadpool Gets All the Likes, Fox Home Entertainment, Social Media Campaign (Advertising, Media and PR)
  • Dove: Dear Media, Razorfish, Corporate Social Responsibility (Advertising, Media and PR)
  • Don’t Smell Yourself Short, Wieden+Kennedy, Best Video Campaign (Advertising, Media and PR)

And highlights from this year’s winning branded content include:

  • Under Armour Michael Phelps, Droga5, Viral (Branded)
  • Sandy Hook Promise—Evan, BBDO New York, Viral Marketing (Advertising, Media and PR), Short Form—Branded (Film and Video)
  • The Field Trip to Mars, McCann New York, VR, Gaming, Interactive, or Real-Time—Branded (Film and Video)
  • The Lady Gaga + Intel Performance, Intel, Live Experiences—Branded (Film and Video)
  • Nike “Margot + Lily,” RSA Films, Scripted—Branded (Film and Video)
  • Greenpeace: A Journey to the Arctic, MediaMonks, VR: Cinematic or Pre-Rendered—Branded (Film and Video)
  • Giphy Keys to Success, Giphy, Comedy—Branded (Film and Video)
  • GE Unimpossible Films, BBDO New York, Series—Branded (Film and Video)

The Webby Awards executive director David-Michel Davies said in a release:

Whether through humorous, inspiring or sobering messages and imagery, this year’s winning campaigns and branded content captivated internet fans around the world. We’re honored to recognize the Webby Award-winning creative work this year that broke the mold by elevating controversial issues, asking provocative questions and entertaining and inspiring the Internet community.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.