20th Century Fox, TypePad Promote AVATAR
20th Century Fox teamed up with TypePad owner Six Apart to launch a community supporting the release of upcoming feature film AVATAR, directed by James Cameron, which hits theaters Dec. 18, paidContent reported.
AVATAR fans can get branded themes for their blogs, trailers, behind-the-scenes clips and news updates about the film, paidContent reported.
Six Apart worked with Universal Pictures on a similar campaign for 2007 release Knocked Up, according to paidContent.
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