Which 2014 Predictions Came True -- and Which Ones Missed the Mark [Infographic]

Last year, we published Offerpop’s marketing predictions for 2014. Recently, Offerpop took a look at the biggest 2014 predictions to discover if they came true or if they missed the mark completely.

Of the big predictions identified, only two turned out to be accurate. Marketers did use social to gain more insights about consumers. Unfortunately though, gaining insight didn’t translate into measuring a return on investment. According to Offerpop, less than 30 percent of marketers indicated their efforts were affective.

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