As the third annual Digital Content NewFronts kicks off today in New York, we’ll be awash in new programming that will range from the sublime to the silly, and marketers will be similarly inundated with hype and pitch. It still follows an upfront model, after all, and sales is sales.
But the evolution of Web video continues at a rapid pace and is as fascinating as it is nuanced. Supercharged by equally speedy advances in compression technology and smartphone adoption, the ability of digital video to reach consumers with content—information, entertainment and, yes, marketing—is undeniable and increasingly on display.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in