Facebook Page Insights 2011 Upgrade: The Complete Reference Guide

A major upgrade to Facebook Page Insights is currently being rolled out to administrators. It adds several important new metrics, and removes some others. People Talking About This, Reach, and Consumptions will all help Page admins better measure the total audience of their Facebook marketing campaigns and the traffic they are driving.

Facebook has published a .PDF guide to the Insights upgrade, but it doesn’t go into detail about the dozens of new data types admins now have access to.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in