How LOLapps Succeeds With Low Price Points and High Engagement
One of the top performing new games in the latter half of 2010 has been LOLapps’ Ravenwood Fair, which is currently building toward 4.5 million monthly active users. While Ravenwood feels similar to FrontierVille in some respects, the title has many other unique features in terms of both game mechanics and theme.
LOLapps CEO Arjun Sethi gave a presentation at today’s Social Gaming Summit East on the game’s success. We’ve embedded his slides below; most interesting are slides five and six, which show a breakdown of international users and a stellar 10 percent rate of paying users.
Besides the fun of the game — which is never easy to replicate — Ravenwood follows a strategy of its own in getting players to pay.
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