Does Art Quality Matter in Social Games?

[Editor’s note: James Zhang is CEO of Concept Art House, a high-end art service provider based in San Francisco and Shanghai, China. CAH has done visual development work for top social and mobile game companies including Zynga, Crowdstar, Rockyou, Kabam, LOLapps, Openfeint, and Ngmoco.]

When asked if high quality art matters in social games, developers’ responses vary widely. To some, art is absolutely critical, while others treat it as an after-thought of game design.  To quantitatively answer such a subjective question, let’s look at some ways that high quality visuals might directly affect the success of a game.

    AW+

    WORK SMARTER - LEARN, GROW AND BE INSPIRED.

    Spring Special

    Save 30% Off an ADWEEK Subscription Today!

    View Your Options

    Already a member? Sign in