THQ Moves Company of Heroes to Virtual Goods, Free-to-Play Model
Giant game publisher THQ is taking a first step into the free to play model with one of its most successful titles ever: Company of Heroes, a real-time strategy game first released in 2006 and later bolstered with expansions. The company is working with in-game monetization company Live Gamer to make the switch.
Choosing Company of Heroes as its first title to rely on virtual goods is not a hugely risky move for THQ. Boxed versions of the original game, although still popular, can already be easily found for under $10; the two expansions, though more expensive, also appear to sell fewer copies.
However,
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