Zynga and 7-Eleven Start Cross-Promotion Partnership
An old American icon has just met a newer one: starting June 1st, people who buy a Slurpee from 7-Eleven will also have a chance to get an “uber” gift in FarmVille. The convenience store chain has teamed up with Zynga for an extensive campaign that includes several more of its in-store items, as well as the Zynga games Mafia Wars and YoVille.
The partnership marks the latest incursion of social games into retail stores. The most visible, of course, are the ubiquitous virtual currency gift cards that are already sold at 7-Eleven and other chain stores.
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