Facebook Inks Advertising Deal Aimed at Its 15 Million Middle East Users
Facebook has been expanding its local operations around the world in an effort to reach and monetize more of its users — out of its 400 million monthly actives, around 70 percent are located outside the United States. As part of this effort, it has signed a deal with Cairo, Egypt-based Connect Ads in a deal announced yesterday, the Associated Press reports.
The ad company provides regionally relevant advertising for a variety of partners, including Microsoft’s local portal sites, and tailors ad material to be fit the conservative cultures in many Middle East countries.
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