Piper Jaffray Says US Virtual Goods Market Totals $600 Million This Year - We Think That's Low
Though already a multi-billion dollar market in Asia, virtual goods are just beginning to grow as a primary game monetization model in the United States. But what’s the market size today?
According to data from a recent report by Piper Jaffray, US virtual goods revenue last year came it at only around $265 million. PJC is calling for a 134% increase in 2009 to $621 million. The report also estimates that the growth will remain in the double digits until 2013, at which point total virtual goods revenues will be about $2.5
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