2007 Digital Agency Report Cards

The goal of the Digital Agency Report cards is to present a balanced picture of the field. We chose 10 agencies for report cards, based on their size and market presence. And, while some of the agencies differ in their focus, we aimed to include U.S.-based shops in the same competitive set.

The market for interactive services has changed greatly in the seven years since we began evaluating what were first called Web shops. They often were tasked with “matching luggage”: building a microsite to complement a TV and print campaign.

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