$200 Mil. Infusion for Facebook

NEW YORK Facebook has received a $200 million investment infusion from the European firm Digital Sky Technologies, placing the company’s value at $10 billion, said Facebook officials.

DST’s investment, which was made in exchange for preferred stock, is noteworthy given that less than two years ago Microsoft pumped $240 million into Facebook — placing its valuation at the time at $15 billion. Back then, Microsoft received a 1.6 percent stake in the social networking site; DST’s stake is listed as 1.96 percent.

Since Microsoft’s investment, Facebook has grown larger and more global in scope. The site claims 200 million members and reports that 70 percent of its traffic comes from outside the U.S.

That factor likely makes Facebook more attractive to foreign investors like DST. The company, which is based in Moscow and London, has pumped cash into several Internet companies, primarily in Eastern Europe and Russia, including other social networking properties.

In the near future, DST plans to purchase at least an additional $100 million of Facebook common stock from existing shareholders, said officials.

Source: Mediaweek.com