A Complete Guide to Facebook’s Q1 2015 Earnings Call

Advertising (naturally), mobile, video and applications were the dominant themes during Facebook’s first-quarter-2015 earnings call Wednesday evening.

1Q2015GraphicAdvertising (naturally), mobile, video and applications were the dominant themes during Facebook’s first-quarter-2015 earnings call Wednesday evening.

Advertising

Facebook chief operating officer Sheryl Sandberg said during her opening remarks:

Two new products we introduced this quarter are good examples of this. The mobile Ads Manager app gives marketers the ability to manage their ad campaigns from their mobile devices. It’s early, but we’re already seeing more marketers managing their activity on mobile. We also launched a page-creation tool for feature phones, which has been a big driver of page adoption in high-growth emerging markets, where smartphones are less common.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in