Coffee: its effect on human productivity may be up for debate, but thanks to the (good/bad) habits of PRs and our friends across the aisle in media, it will remain the hottest beverage on the planet for the foreseeable future.
Today is National Coffee Day, which means “every day” to those who, like us, drink about four cups every 24 hours.
For social media managers, however, it’s another opportunity to promote the buzz around their brands.
Here are a few that we noticed.
1. Dunkin’ Donuts
The most obvious brand to get a lift from this trend gives us a better-than-average Vine. We can almost smell the beans. Plus: free stuff. This is why people follow brands on social in the first place…
— Dunkin’ Donuts (@DunkinDonuts) September 29, 2014
2. The New England Patriots
Dunkin’ coordinated this one well, didn’t they?
— New England Patriots (@Patriots) September 29, 2014
3. The Boston Celtics
They didn’t even stick to one sport.
— Boston Celtics (@celtics) September 29, 2014
4. Sony Electronics
…or one class of company. We have no idea what sort of deal these two brands established, but we like this one.
— Sony Electronics USA (@SonyElectronics) September 29, 2014
Of course this had to happen. Nice design…
— Keurig (@Keurig) September 29, 2014
6. Krispy Kreme
Very simple one here: free stuff. Nothing else needed (though we would love to see a coffee cup fit to go with that box of 2,400 donuts).
— krispykreme (@krispykreme) September 29, 2014
Does the “overnight coffee challenge” involve drinking coffee and staying up overnight? We might have to take Thermos up on that during Advertising Week.
— Thermos (@Thermos) September 29, 2014
8. The History Channel
Every holiday doubles as an educational opportunity. (And tea just doesn’t do it on a Monday morning.)
— HISTORY (@HISTORY) September 29, 2014
9. Quaker Oats
Some brands skipped the visuals for emojis and all-too-true sentiments. (For the record, fellow dog people, our puppy would never sleep through the grinding of the beans.)
— QuakerOats (@Quaker) September 29, 2014
Here’s a clever one from your requisite “brand whose products have absolutely nothing to do with the event in question”:
— Nissan (@NissanUSA) September 29, 2014
11. Sierra Club
Someone scored good placements for green-minded coffee clients.
— Sierra Club (@sierraclub) September 29, 2014
12. Think Progress
On the flip side, someone had to go negative.
— ThinkProgress (@thinkprogress) September 29, 2014
…and someone had to go Charmin. We were waiting for this one.