134 Million Shoppers Will Scramble for Gifts on ‘Super Saturday’

The weekend before Christmas is almost upon us

Brace yourself for yet another retail holiday. This time, it’s Super Saturday, or the Saturday before Christmas, and it is upon us.

According to a survey from industry body the National Retail Federation (NRF) and data firm Prosper Insights and Analytics, 56 percent of nearly 7000 respondents—which the NRF said equates to about 134 million Americans overall—plan to shop on Super Saturday this year. (Based on a U.S. population of 328 million, that’s about 41 percent—and it’s up slightly from 126 million, or 39 percent, in 2017.)

The

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