12 Winners and Losers from the Grammy Awards

Portrait of an industry in disarray

Do people still buy music?

In an attempt to prove its continued relevance, the Grammy Awards packed nearly everyone in pop music into the Staples Center last night to support of an industry that still can’t figure out where it wants to go next.

The results were…mixed, but here’s our amateur take on who got the best and worst press.

WINNERS:

Imagine Dragons/Target:

Target still buys music.

The company dropped a cool $8 million on an entire four-minute commercial break during the show and air…a live performance by Imagine Dragons.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in