12% of Political Campaign Budgets Will Be Spent on Digital Media in 2012 [Infographic]

Out of the projected $9 billion that will be spent on political campaigns for the 2012 presidential elections, 12 percent of the funds will be devoted to digital media, according to research compiled by the digital performance agency iProspect. This infographic shows how the money is spent in social, search, and mobile channels across the country.

Out of the projected $9 billion that will be spent on political campaigns for the 2012 presidential elections, 12 percent of the funds will be devoted to digital media, according to research compiled by the digital performance agency iProspect. This infographic shows how the money is spent in social, search, and mobile channels across the country.

Social networks offer candidates a chance for social validation and word of mouth marketing, at least in theory. According to iProspect,  38 percent of people who use social networks said that they learned things about their friends’ political leanings that they didn’t know before, and not necessarily good things – 10 percent of them have blocked, unfriended or hidden a friend because he or she posted too frequently about political topics.

But

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