The lounge-like lobby of the Ace Hotel is one of New York’s real life “social command centers,” so it was a fitting backdrop for an event on Tuesday hosted by Postano about user-generated content (UGC) and real-time social media command centers.
How brands leverage UGC
According to panelists from Columbia Records, Essence Magazine and 360i agency (the Oreo guys), brands incorporate UGC in a variety of ways: visual, vocal, valuable, and, on occasion, viral.
1. Giving fans a voice:
“Fans want to connect to their idols.
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