10 Viral Content Creators Who Electrify Fans by the Millions

Going viral used to be a digital equivalent of winning the lottery, but today's hottest content creators have cracked the code for bringing fans back again and again. For some, this consistent success has opened up brand opportunities, book deals and other new avenues for growth. For others, it's simply enabled them to do what they love and see where their next ideas take them. As part of Adweek's Creative 100, we look at 10 viral content creators who prove that, while tech may change, one thing that remains the same is the power of addictive storytelling.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.