10 Ways Businesses Can Fail Spectacularly At Twitter
It can be difficult to know your social media strategy is truly adding value or whether it’s working at all. However, you should have no trouble knowing when your Twitter account is actively working against you.
Each of these companies had a flawed understanding of how the Twittersphere operates and were forced into defensive mode to salvage the brand when a Tweet backfired. Learn from their experiences and think twice before you tweet.
1. Kenneth Cole
Kenneth Cole made the mistake of joking
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