10 first reactions to Facebook Paper

Facebook Paper for iPhone and iPod hit the iOS App Store this week and if you haven’t downloaded it, you should. It’s actually pretty great. So much so that it inspired me to pull together ten first impressions of what it means for digital marketers.

1. Facebook is a mobile company.

If there were any remaining questions about Facebook’s mobile chops after the Q4 earnings call, then Paper cements Facebook’s status as an elite mobile company. They know their future is mobile and this app shows they’re able to not only create a fun and elegant user experience, but as you’ll see below, illustrates that they can be very forward thinking about how mobile will impact their business going forward.

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