The Sellers: Platform Companies
Perhaps it’s a sign of how in flux digital advertising remains that the backgrounds of the men (and they’re all men) charged with overseeing ad sales at the biggest Silicon Valley platform companies are so varied, 17 years after the industry began selling banners. Only one of them—Twitter’s Adam Bain—is a true native of the digital world, and his company’s the one that’s still trying to invent a revenue model for itself.
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