The social network said when it launched Blueprint that its goal was to help agencies, partners and marketers craft ad campaigns that drive business results.
Blueprint reached 1 million course enrollments in September 2016.
Facebook said in a Facebook Business blog post that nearly 2 million people have registered for Blueprint in more than 150 countries, and it shared the following statistics in an email to Social Pro Daily:
Blueprint’s top five courses for small businesses are:
- Welcome to Marketing on Facebook
- Ad Policies for Content Creative and Targeting
- Brand Best Practices
- Extend Your Campaign’s Reach with Audience Network
- Targeting: Core Audiences
The 10 countries with the most small and midsized businesses using Blueprint are: