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In yet another example of why brands might just want to sit out serious events instead of posting "topical" social media updates, sleep aid ZzzQuil is being hammered on Twitter today for a post about Martin Luther King Jr. Day.
The tweet wasn't patently offensive, to be sure, but it was definitely an awkward brand connection: "Today is the day for dreaming. Happy MLK Day."
As you can see below, the social media backlash began quickly, especially after being mocked by comedian Tim Heidecker.
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