Zoo advertising that won’t eat you alive

Here’s a BBDO West ad, with animation work by J.J. Sedelmaier, for the new Grizzly Gulch exhibit at the San Francisco Zoo. The grizzly roars, but otherwise does no harm. It’s an oddly restrained approach for Sedelmaier, last spotted severing arms in a zany clip promoting workplace safety in Canada. That ad featured a blood-lapping dog, which thankfully (or unfortunately, depending on your taste) doesn’t appear in the zoo’s procession of animals. In fact, San Francisco’s approach bucks a recent trend of zoos using edgy ads in which their denizens consume luggage or family pets. Actually, that gizzly looks well fed, so who knows what he was snacking on before the camera started to roll.

—Posted by David Gianatasio