Is This Zombie Ad Too Violent for Prime-Time TV?

Parents in Norway seem to think so

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Norwegian sporting goods retailer XXL has agreed to stop running its new zombie-themed ad during family-oriented TV programs, a decision reached after a flurry of viewer complaints that the spot was inappropriate. The ad shows citizens of a small town banding together to fight zombies with soccer balls, hockey sticks, fishing poles and a bizarre array of other sporting goods. After the spot debuted last weekend, complaints came in swiftly on the brand's Facebook page, where one angry parent of a 9-year-old called it "stupid and provocative."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in