Zocdoc Invites American Workers Everywhere to Take an 'Unsick Day' for Their Health

Don't skip routine checkups

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Feeling a tad unsick today? Well, don't come in to work … but feel free to spread it around.

Healthcare scheduling service Zocdoc is proposing Unsick Day—a day off each year for workers to attend routine doctor and dentist appointments, before they start feeling poorly. This preventative health push stems from a recent Zocdoc survey that found 86 percent of working Americans routinely cancel or delay such visits because of job responsibilities.

"This is not so much an ad campaign as it is a public service," says Nathan Frank, chief creative officer at agency Office of Baby, which developed the initiative.

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