Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
OK, this is revolting—a new Australian commercial from Oxy face wash composed almost entirely of home-movie clips of people bursting their zits. The suspense builds with people pushing and prodding their faces, to no effect, for the first half of the ad. Then, our long-suffering anti-heroes experience exultant—and in many cases really quite horrifying—release in the latter half of the ad, as bystanders moan in horror. Seriously, if you're squeamish about pus, do not watch.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in