Zippo Trademarks Its Signature Click and Celebrates by Going All In on ASMR

BuzzFeed helps the brand mark its moment of audio triumph

Can a lighter give you audio euphoria? Zippo

Unless you’ve been living under a rock that no one’s lightly scratched their nails on, you’ve probably heard about ASMR—the oddly tingle-inducing audio technique that creates soft noises some find satisfying and relaxing.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."