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Toronto talk-radio station CFRB and ad shop Zig, no stangers to controversial street campaigns, last week paid local prostitutes to hold signs reading "Should prostitution be legal?" to promote CFRB shows' dedication to hot-button issues. If nothing else, it made the prostitutes easier to identify—as if anyone had a problem spotting them before. Next, CFRB and Zig will distribute bottles of hand sanitizer and post provocative signs in abandoned stores and on public cigarette disposals.
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