Zappos CEO really enjoys this Twitter thing

While most corporate chieftans were yachting or relaxing with a highball at the country club, Zappos CEO Tony Hsieh was busy at work this weekend. He’s become a one-man customer-service machine for the online shoe retailer. First, he took up a suggestion from a follower of his Twitter feed to give away a pair of shoes on the micro-blogging service—quite possibly a first for the shoe category. Hsieh randomly chose from among his hundreds of followers, rewarding Paula Thornton and her seven Twitter friends who also follow Zappos. It went over so well that Hsieh has planned a new Twitter-follower giveaway that will reward one lucky person with a trip to Las Vegas for two to visit Zappos HQ and have lunch with the man himself. As if that weren’t enough, Hsieh found time this weekend to fix a customer-service problem voiced by a commenter on ad blog The Toad Stool. He must have taken management lessons from Craig Newmark.

—Posted by Brian Morrissey