YouTube Partnered With Creative Agencies to Tell 6-Second Versions of Classic Tales at Sundance

From Cinderella to Little Red Riding Hood

Agencies revamped classic tales, including Little Red Riding Hood, for six-second spots. YouTube

Last January, YouTube used Sundance as a forum to pitch its six-second ad format to brands. That’s continued this year, with YouTube returning to Sundance to showcase its six-second ad format. But this year, there’s a new twist: Creative agencies were tasked with telling classic tales, from Cinderella to Rumplestiltskin, in the six-second format.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}