YouTube Isn’t Worried Its New Subscription Service Sounds Like a Porn Site

Brand wasn't caught with its pants down

YouTube surely spent a lot of time and effort in deciding what to call its ad-free subscription option, which was announced Wednesday.

It decided to name the service YouTube Red, pointing to the brand's association with the color, which is the only one in the YouTube logo aside from black and white. This makes sense, except there's one problem.

It sounds a lot like a well-known porn site. And the Internet was quick to point that out.

But YouTube isn't worried about the association. "We did a lot of consumer testing, so we were comfortable with it," Robert Kyncl, YouTube's chief business officer, told reporters today. AdFreak has reached out to RedTube for comment.

This could make for some confusing search histories.


Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.