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YouTube has nice self-serving copyright protection plan in the works. The company is asking content producers to provide master copies of their clips, so YouTube can study their “unique characteristics” and detect unauthorized copies on the site. Producers then have the option of asking YouTube to pull the rogue videos—or, as the Los Angeles Times so succinctly puts it, “slap ads on the clips to promote them.” YouTube claims it won’t post the master copies.
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