CreativityYour Moment of Zen: Krispy Kernels Returns With Another Hilariously Strange AdOddvertising done rightBy Tim Nudd|February 26, 2014 ShareBy Tim Nudd|February 26, 2014 Share Canadian snack maker Krispy Kernels had a sleeper hit a couple of years ago with its "Couch" commercial, a delightful bit of oddvertising that absconded from Cannes with a bronze Lion. Now the brand is back with this amusing new ad, "Meditation," which mixes zen meditation with furtive snack eating, with unexpected results. So much oddball work seems forced these days, but this stuff, from Quebec agency Lg2, is up there with the classic Skittles and Fruit by the Foot ads. Credits below. CREDITS Client: Krispy Kernels Spot: "Meditation" Agency: Lg2, Quebec, Canada Creative Director: Luc Du Sault Copywriter: Andrée-Anne Hallé Art Directors: Luc Du Sault, Andrée-Anne Hallé Account: Mireille Côté, Sandie Lafleur Director: François Lallier Production House: Nova Film Producer: Simon Corriveau Sound Design: Boogie Studio Adweek Adweek