Your Moment of Zen: Krispy Kernels Returns With Another Hilariously Strange Ad

Oddvertising done right

Headshot of Tim Nudd

Canadian snack maker Krispy Kernels had a sleeper hit a couple of years ago with its "Couch" commercial, a delightful bit of oddvertising that absconded from Cannes with a bronze Lion.

Now the brand is back with this amusing new ad, "Meditation," which mixes zen meditation with furtive snack eating, with unexpected results.

So much oddball work seems forced these days, but this stuff, from Quebec agency Lg2, is up there with the classic Skittles and Fruit by the Foot ads.

Credits below.


Client: Krispy Kernels

Spot: "Meditation"

Agency: Lg2, Quebec, Canada

Creative Director: Luc Du Sault

Copywriter: Andrée-Anne Hallé

Art Directors: Luc Du Sault, Andrée-Anne Hallé

Account: Mireille Côté, Sandie Lafleur

Director: François Lallier

Production House: Nova Film

Producer: Simon Corriveau

Sound Design: Boogie Studio

@nudd Tim Nudd is a former creative editor of Adweek.